Every frozen fruit in your kitchen was frozen overseas, weeks before peak. Ours is frozen here, at the Dubai market, and delivered to your kitchen within 48 hours.
Flash-frozen fruit is already in every hotel, airline, and café kitchen in the UAE. The question has never been whether to use frozen fruit. It's where it was frozen, and what that means for the food on your guest's plate.
The water that grew this fruit traveled with it… We make sure it is not wasted.
Every day, Grade A fruit at the Al Aweer Market reaches peak ripeness and passes its commercial fresh-sale window. We intercept that surplus before it leaves the cold chain. Mangoes at their sweetest, pineapples fully ripe. We flash freeze it within hours.
The UAE has 38,000 farms and a government mandate to grow more. We're establishing direct supply agreements with UAE-based farms. When a farm has a seasonal surplus, we convert it into premium frozen product within 24 hours.
Grade A fruit identified at the Dubai market or collected from UAE farms at peak ripeness.
Washed, peeled, cut, and flash frozen at our Ras Al Khor facility within hours.
Held in cold storage at −40°C. HACCP batch records for every run.
Weekly scheduled delivery across Dubai. 48-hour guaranteed restock.
Every advantage flows from one decision: freeze here, not there.
Imported fruit is frozen early in its ripeness cycle to survive transport. We freeze at peak ripeness for maximum flavour, nutrition, and sugar.
From market to flash freezer is hours. From frozen to your kitchen is 48 hours. An importer's cold chain is 4 to 8 weeks.
Grade A fruit that passes the fresh-sale window is converted into frozen product with a 12-month shelf life.
Our cold chain is shorter, simpler, and more controlled. Less is lost from freeze to plate.
Flash Freeze restocks your kitchen in 48 hours from a facility 20 minutes away. No containers, no customs.
We're creating processing infrastructure that makes local farm economics viable for the long term. A provenance story that's verifiable, documented, and nationally aligned.
When your kitchen sources from Flash Freeze, you participate in three active UAE national priorities.
The UAE requires 70% of fresh produce sourcing in retail, hospitality, and foodservice to come from domestic producers by 2025, rising to 100% by 2030.
"Initiatives to increase local food production, including boosting the share of locally sourced ingredients in hospitality supply chains, are gaining traction."
Ne'ma targets a 50% reduction in food loss and waste by 2030 and already works with over 75 hotel establishments in Dubai.
"Ne'ma has trained more than 400 hotel chefs and hospitality staff in food waste management techniques in 2024."
UAE food security policy now explicitly identifies local processing and diversified sourcing as strategic priorities.
"The UAE's latest measures explicitly recognise the role of restaurants and hospitality businesses as critical endpoints of the food supply chain."
Flash frozen fruit and vegetables delivered in the format your kitchen needs — bulk catering bags, pre-portioned smoothie packs, single-serve cups, or custom pack sizes for retail and HORECA.
Your product, our freezers. Bring us your fresh produce or prepared product and we'll flash freeze it to −40°C using our flash-freezing line, certified cold storage, and full traceability.
We manufacture and pack under your brand. Full DM, HACCP, and Halal certification applies to your label.
Our certification stack and flexible minimums make us the right fit for buyer profiles across every tier, from airline caterers to food manufacturers.
Flash freezing freezes each piece of fruit separately at very low temperatures (−40°C), locking in texture, flavour, and nutrition. Unlike block-frozen fruit, flash-frozen pieces don't clump and can be portioned individually, ideal for HORECA kitchens.
Inside the Dubai Fruit and Vegetable Market at Al Aweer, Ras Al Khor, the largest wholesale market in the Gulf and roughly 20 minutes from most business and venues.
Bulk flash-frozen orders start from 50kg. Smoothie bag orders start from one case. Private label and co-packing minimums start at 500kg.
48 hours from order confirmation, anywhere in the UAE, with weekly scheduled delivery slots available across Dubai and Abu Dhabi.
Dubai Municipality (DM) approved food manufacturing, HACCP certified, ISO 22000 (in process), and Halal certified. Full certification files are provided with every sample box.
Yes. We manufacture and pack under your brand with full DM, HACCP, and Halal certification applied to your label.
We don't send brochures. We drop off a cold sample box personally.
Dubai Fruit & Vegetable Market, Ras Al Khor
